Ben & Jerry’s Ice Cream is encouraging people to vote in the upcoming presidential election with a tasty new flavor, “Churn Out the Vote.” The Limited Batch flavor is packed with pretzel swirls, fudge chips, and ripples of chocolate mousse in a creamy vanilla ice cream and is proudly presented in partnership with the company’s longtime friends at Black Voters Matter Capacity Building Institute (BVM). Inspired by the delicious optimism surrounding this election, Churn Out the Vote is part of a larger campaign to celebrate and activate young voters, especially young voters of color, to participate in this historically important election and join the growing movement to protect democracy and be a voter.
Ben & Jerry’s partnership with BVM, now in its fourth year, is part of an expansive effort to engage voters on the issues they care about most. In addition to the Vermont dessert maker’s national “Churn Out the Vote” campaign, Ben & Jerry’s will join BVM on the ground in Georgia supporting their non-partisan work to engage voters in every corner of the state. Black Voters Matter will bring the strategy and the energy, and Ben & Jerry’s will “churn out the vote” by bringing the ice cream. In addition to Scoop Shops, the flavor will soon be available as a limited pint in freezers across the country at an MSRP of $5.99-6.49.
From now through Election Day on Tuesday, Nov. 5, Ben & Jerry’s website will be a one stop shop to help fans all become voters. At benjerry.com, people can check their voter registration status, and find information on their polling locations, early voting, and vote by mail options. They can also stop into a Scoop Shop to taste Churn Out the Vote and have a portion of proceeds donated to Black Voters Matter.
