Mustard and Heinz have dropped a collab. Real ones know there are only two legendary mustards – ahem, MUSTAAAAAAAAAARRRDs – out there. During the Grammys, the biggest night in music, HEINZ and award-winning producer, Mustard, officially dropped the Mustard x Mustard collab. The announcement teased a year of surprises, including an all-new, limited-edition HEINZ product, mixed by Mustard himself. As the new Chief Mustard Officer, Mustard’s upcoming flavor marks the first time the iconic condiment brand has ever co-created a new sauce in the United States and will be the first new HEINZ Mustard offering in nearly a decade.
Mustard (whose real name is Dijon) has established himself as a visionary in his field and is the inspiration behind the viral “MUSTAAAAAAAAAARRRD” soundbite. Beyond the music, his longstanding love of HEINZ is well-known thanks to his signature, diamond-encrusted HEINZ Mustard chain. Rooted in their shared faith of a mustard seed, the partnership between HEINZ and Mustard follows months of calls from fans for the two iconic mustards to mix and bridges the worlds of music, culture, and culinary excellence.
Mustard took home Grammy Awards for his collaboration with Kendrick Lamar for “Not Like Us.”
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